茅台酒
茅台酒是贵州茅台酒股份有限公司的核心产品,曾在1915年获巴拿马万国博览会金奖,是一张享誉世界的国家名片。
茅台酒常在重要外事参访、交流中作为礼品赠送外宾,美妙舒适的饮后体验让广大消费者赞不绝口。贵州茅台酒已被列为中欧地理标志产品之一,全球会有更多消费者享受到这种独特的美酒。
茅台酒单品销售额、净利润、市值均位居全球蒸馏酒业第一,营业收入、净利润、股票市值居国内酒业第一。在“2021全球烈酒品牌价值50强”榜单上,贵州茅台以453.33亿美元的品牌价值,连续六年位居全球第一。
贵州茅台注重企业社会责任,是唯一连续十二年发布年度社会责任报告的白酒企业,在捐资助学、兴办教育、扶贫济困、义赈救灾、环境保护、扶农兴农等社会责任方面作出了贡献,并荣获全国脱贫攻坚先进集体、2020年全国脱贫攻坚奖组织创新奖等荣誉。
贵州茅台酒厂坐落在被称为“美酒河”的贵州赤水河畔,赤水河畔生产的美酒具有享誉世界的独特香型--酱香,沿着赤水河谷地带的两岸,还分布着几十家知名白酒企业以及众多的中小白酒企业,目前这里正被打造成为世界酱香酒核心产区。
有人说,这条美酒河流淌的是金子。为了保护这条河,贵州携手上下游省份做了大量细致而严格的环保工作,并且从立法保护等方面提供制度保障。
Moutai Liquor
Moutai liquor is the core product of Kweichow Moutai Co., Ltd. A gold award winner at the Panama-Pacific International Exposition in 1915, it is an internationally recognized national liquor of China.
Moutai liquor is often presented as a gift to foreign guests during international visits, exchanges and other important events. Drinking Moutai is a pleasant experience for its vast number of consumers. As it has been put on the list of Chinese products whose geographical indications are protected in the EU, more consumers in the world will get the chance to enjoy this unique liquor.
Moutai ranks first in the global distillery industry in terms of sales volume, net profit and market capitalization. It also ranks first in the domestic distillery industry by operating income, net profit and market value of shares. Moutai led the world for the sixth consecutive year with a brand value of USD 45.333 billion on the list of Top 50 Most Valuable Spirits Brands in 2021.
Considering corporate social responsibility (CSR) very important, Moutai is the only Chinese liquor company that has published annual CSR reports for 12 consecutive years. The company has fulfilled social responsibilities in such areas as funding the education of impoverished students, running schools, reducing poverty, donating for disaster relief, protecting the environment, and supporting agriculture and rural areas. In addition, it has been honored as an exemplar in the country's battle against poverty and received the 2020 National Poverty Alleviation Award for Organizational Innovation.
The Moutai Liquor Factory is located on the bank of Chishui which is dubbed "Liquor River". The liquors produced in this area have a world-renowned unique flavor - Moutai flavor. Along the banks of the river there are dozens of well-known liquor companies as well as numerous small and medium-sized businesses. This area is now being developed into the world's Moutai-flavor liquor production center.
As some say, this is a river of gold. To protect the river, Guizhou has worked together with upstream and downstream provinces to launch strict environmental protection practices, and provided institutional support in such aspects as legislation.
