云游敦煌
为了展示敦煌文物与敦煌艺术，敦煌研究院于2020年2月推出了首个集探索、游览、保护功能于一体的敦煌主题小程序——云游敦煌。该程序应用全新的数字创意和交互形式演绎敦煌文化内涵，成为公众线上浏览敦煌文化艺术的服务窗口。小程序中包括敦煌画语、敦煌动画剧、有声敦煌、《敦煌岁时节令》等10余个特色板块，让海内外数字用户在线上即可了解敦煌，体悟敦煌千年的智慧与美。截至2024年6月，“云游敦煌”小程序的阅读量超过6262万人次，全网新闻报道超2万篇。它既是文博线上游览的代表作品，也是中国乃至全球数字文保领域全新的里程碑。
“云游敦煌”小程序不仅展示了敦煌文物与敦煌艺术，还对它们进行了全新的创作，让敦煌文化以崭新的面貌融入现代社会，使古老的敦煌文化由此释放出全新的活力。科技赋能文化的组合，也成功引发了巨大的社交裂变效应，促进了敦煌文化的创新再生产，推动了传统文化在创新中普及、传播和传承。
Cloud Tour of Dunhuang
To showcase Dunhuang artifacts and art, the Dunhuang Academy launched the first comprehensive Dunhuang-themed mini-program called "Cloud Tour of Dunhuang" in February 2020. This program integrates exploration, touring, and preservation functions, using innovative digital creativity and interactive formats to interpret the cultural connotations of Dunhuang. It serves as a window for the public to explore Dunhuang's cultural and artistic heritage online. The mini-program includes over 10 distinctive sections such as Dunhuang Painting Language, Dunhuang Animation Drama, Auditory Dunhuang, and Time and Seasons of Dunhuang, drawing digital users worldwide to learn about Dunhuang and experience its thousand-year wisdom and beauty.
By June 2024, the "Cloud Tour of Dunhuang" mini-program had recorded over 62.62 million views and inspired more than 20,000 online news reports. It is considered a representative work of online cultural heritage tourism and marks a new milestone in the field of digital cultural preservation in China and the world.
The "Cloud Tour of Dunhuang" mini-program not only displays Dunhuang artifacts and art, but also creatively re-imagines them, empowering Dunhuang culture to integrate into the modern world with a fresh perspective. This synergy of technology and culture has sparked significant social engagement, promoting innovative reproduction of Dunhuang culture and facilitating the popularization, dissemination, and inheritance of traditional culture through innovation.
