敦煌仙子莫伽瑶

敦煌仙子莫伽瑶

敦煌仙子莫伽瑶，是敦煌研究院官方推出的首位虚拟代言人，其原型出自敦煌莫高窟壁画中声音婉转如歌的妙音鸟“迦陵频伽”。以青少年形象出现的莫伽瑶，在服装配饰上，为凸显敦煌艺术的美感，加入了大量莫高窟经典壁画元素及供养人服饰造型；在形象设计上，着重体现古典气韵与娇俏少女的灵动感。

莫伽瑶作为敦煌研究院的“形象代言人”，已参加过内容丰富的各类创意传播项目。未来，莫伽瑶将作为首位数字敦煌文化大使和“云游敦煌”小程序首位数字讲解员，继续以展览虚拟直播、丝路文化科普、IP创新跨界合作等方式与大众见面，带来更丰富的文化内容互动，带领更多人领略敦煌文化的魅力。

Dunhuang Fairy Mo Jiayao

Mo Jiayao, a Dunhuang fairy, was the first virtual spokesperson officially launched by the Dunhuang Academy. Her character is inspired by the melodious "kalavinka", a songbird depicted in the murals of the Mogao Caves. Represented as a youthful figure, Mo Jiayao's clothing and accessories incorporate numerous classic mural elements and donor attire from the Mogao Caves to highlight the beauty of Dunhuang art. The design emphasizes a blend of classical elegance and the lively spirit of a charming young girl.

As the "image ambassador" of the Dunhuang Academy, Mo Jiayao has participated in various creative communication projects. In the future, she will serve as the first digital ambassador for Dunhuang culture and the inaugural digital guide for the "Cloud Tour Dunhuang" mini-program. She will continue to engage with the public through virtual live exhibitions, Silk Road cultural outreach, and innovative cross-border IP collaborations and endeavor to enrich cultural content interactions and guide more people to appreciate the charm of Dunhuang culture.