“老家河南”
“老家河南”，朴素地解释为中国人的家乡在河南。河南简称“豫”，位于中国中部，地处黄河中下游，是中华文明发祥地之一，早在50万年前就有人类在这里繁衍生息。
以河南为核心的中原文化博大精深，源远流长。从表层看，中原文化是一种地域文化。从深层看，中原文化是中华民族传统文化的根源和主干，在中华文化发展史上占有突出地位。中国八大古都有4个位于河南，分别为十三朝古都洛阳、八朝古都开封、七朝古都安阳、夏商古都郑州。中华文化中的龙文化、汉字文化、姓氏文化、农耕文化、中医文化、武术文化、大河文化等均起源于河南。河南文化集中展示了中原文化、汉文化的特点，深厚广袤的黄土地滋养了河南人热情纯朴、勤劳善良的品格。
自2009年起，河南省陆续推出系列宣传片《壮美中原，老家河南》《记忆中原，老家河南》《豫见中国，老家河南》，在塑造传播河南形象的同时，明确提出了“老家河南”的概念，建构了“老家河南”这一文化品牌。作为中原文化核心的河南，是贯通古今的重要节点，在积极融入“一带一路”、开展对外交流中，展现着中华之源、源远流长、交流互鉴、创新创造、融合发展的“老家河南”，呈现古老与时尚完美交融的出彩形象，不断吸引海外人士游河南、观中国。
Sweet Home Henan
Sweet Home Henan, to put it in simple words, means that Henan is the hometown of the Chinese people. Located in central China in the middle and lower reaches of the Yellow River, Henan, usually abbreviated as "Yu," is one of the birthplaces of the Chinese civilization where there were already human activities 500,000 years ago.
Henan is the center of the profound and long-standing Central Plains culture, which is a regional culture on the surface, but is essentially the source and mainstream of the traditional Chinese culture, occupying a prominent position in China's cultural history. Four of the eight major ancient capitals in China are in Henan – Luoyang, capital of 13 dynasties and kingdoms; Kaifeng, capital of 8 ruling courts; Anyang, capital of 7 kingdoms and dynasties; and Zhengzhou, capital of the Xia and the Shang dynasties. Many key and popular concepts in the Chinese culture, such as the totem of the dragon, Chinese characters, surnames, farming culture, TCM, martial arts, and the Yellow River civilization, all originated in Henan. The province is the embodiment of the Central Plains culture and the Han culture, and its fertile land has nurtured its kind, honest and hard-working people.
Since 2009 , Henan has launched a series of promotional videos, such as "Sweet Home Henan: the Magnificent Central Plains," "Sweet Home Henan: the Central Plains in History," and "Meet China in Sweet Home Henan." In presenting its image, the province has cultivated the cultural brand of "Sweet Home Henan," which is defined by such keywords as the origin of the Chinese nation, long history, exchanges and mutual learning, innovation and creativity, and integrated development. Being the core of the Central Plains culture and a pivot in Chinese history, Henan is actively merging into the Belt and Road cooperation and engaging in international exchanges, appealing to more overseas visitors with a brilliant combination of antiquity and modernity.
