行走河南·读懂中国
2021年12月，河南省委十一届二次全体（扩大）会议暨省委经济工作会议提出，要塑造“行走河南、读懂中国”品牌。
按照规划部署，河南围绕“行走河南·读懂中国”品牌形象，实施中华文化超级IP工程，积极构建“4+8+N”中华文化超级IP矩阵。其中，4个全球著名文化IP包括以姓氏根亲为代表的老家河南、以天下黄河为代表的大河文明、以华夏古都为代表的中国气象、以太极少林为代表的中国功夫；8个国际知名文化IP包括探寻中国文字的甲骨文文化IP、彰显华夏之光的仰韶文化IP、代表早期中国的二里头文化IP、展示中国气象的隋唐洛阳城文化IP、蕴含中华美学的宋文化IP、感知中国时间的二十四节气文化IP、凝练东方智慧的道家思想文化IP、传达中国意境的唐诗宋词文化IP。此外，河南还将依托古城、古镇、古关、古道等文化遗存，伏牛山、太行山、大别山等自然景观，红旗渠精神、大别山精神、焦裕禄精神、愚公移山精神等民族精神，中国节日、中原美食、中原手作等生活方式，培育若干（N个）全国一流文化IP。
同时，“行走河南·读懂中国”品牌还推出了人类起源、文明起源、国家起源、逐鹿中原、追寻先贤、姓氏寻根、元典思想、治黄史诗、科技发明、四大古都、中国功夫等16条主题文化线路，将历史文化与现代文明融入旅游经济发展，吸引各国游客行走河南，读懂历史巨变中黄河文明的强大凝聚力，感受华夏民族焕然一新的精神风貌，共同向往人类文明进步的美好明天。
Walking Through Henan, Understanding China
At the economic work conference in December 2021, the provincial authorities decided to launch a campaign on the theme of "Walking Through Henan, Understanding China."
According to the decisions made at the conference, Henan will carry out a mega IP project and create a "4+8+N" super IP matrix, both themed on the Chinese culture. In the matrix, the "4" refers to the "Sweet Home Henan" memory represented by the surname culture, the Yellow River civilization, the culture of the ancient capitals, and the Chinese martial arts represented by Taijiquan and the Shaolin kung fu. The "8" refers to the oracle-bone inscriptions that help trace the Chinese script, the Yangshao site that verifies the embryo of the Chinese civilization, the Erlitou site that represents China in its early stage, Luoyang of the Sui and the Tang dynasties that showcases the Chinese style, the culture of the Song Dynasty that represents Chinese aesthetics, the 24 solar terms that show how the ancient Chinese marked the passage of time, the indigenous Chinese philosophy of Daoism, and the Tang poems and Song lyrics that express the unique beauty of Chinese literature. The "N" encompasses an array of cultural IPs including cultural heritage sites (e.g. ancient cities, towns, passes and roads), natural views (e.g. Funiu, Taihang, and Dabie mountains), national ethos (e.g. related to the builders of the Hongqi Canal, the old revolutionary base in the Dabie Mountains, Jiao Yulu, and Yu Gong), and lifestyles (e.g. Chinese festivals, delicious food, and crafts of the Central Plains).
To help people learn more about the province and further understand China, Henan has also launched 16 cultural routes on such themes as the origins of humankind, the Chinese civilization, and China, the rivalry for the control of the Central Plains, the stories about the ancient sages, tracing family roots through surnames, the earliest classical philosophy, the harnessing of the Yellow River, technological inventions, the four ancient capitals, and the Chinese kung fu. These will enable the visitors from all countries to experience the powerful cohesion of the Yellow River civilization amid historical changes and the current ethos and outlook of the Chinese nation.
